Amfim
Privacy notice
Last updated: 21 October 2026
Who we are
Amfim is a service of A1 For Scale LLC, trading as Scale Systems, a limited liability company registered in Wyoming, United States, at 30 N Gould St Ste R, Sheridan, Wyoming 82801. In this notice, “we”, “us” and “our” mean A1 For Scale LLC. We decide how and why the personal information described here is used.
This notice covers amfim.com, booking a call through it, downloading our deck, and the tools that run on the website. Personal information we handle while delivering the Amfim service to a client is covered by that client’s agreement with us.
Contact us about anything in this notice at support@scalesystems.io.
What we collect and why
| When | What we collect, what we use it for, and our legal basis |
|---|---|
| You book a call | Your name, email address, any phone number, company and answers you give, and the time you choose. We use them to arrange and hold the call, prepare for it, and follow up about a possible pilot. This is a step you ask us to take before any agreement, and our legitimate interest in responding to business enquiries. |
| You download our deck | Your work email address. We use it to keep a record of the download and to follow up with you about Amfim. Downloading the deck does not add you to a mailing list. This is our legitimate interest in following up on your interest in the service. |
| You allow Analytics in the cookie banner | Warm AI records the pages you visit, your IP address, browser and device details and approximate location, and uses them to identify the company you work for. For visitors in the United States, its partner RB2B may also match a visit to a name, work email address, job title and LinkedIn profile. It does not do so for visitors in the UK or EU. We use this to understand which firms are interested in Amfim and to follow up with relevant ones. Our legal basis is your consent, which you can withdraw at any time. |
| Every visit | Our host records technical details such as IP address, browser and the pages requested, to deliver the website and keep it secure. CookieYes records your cookie choice. This is our legitimate interest in running a secure website, and a legal requirement to keep a record of consent. |
We do not use personal information to make decisions about you that have legal or similarly significant effects, and the website is not intended for anyone under 18.
Who we share it with
We do not sell personal information for money. We share it only with service providers that process it for us under contract, and with others where the law requires it.
| Provider | What it does for us |
|---|---|
| HighLevel (LeadConnector) | Runs the booking calendar, and stores the details you enter there and the email you give to download our deck in our customer records. Its calendar stores its own analytics in your browser once you open it. |
| Warm AI, with RB2B, its company-lookup provider and ip-api | Identifies visiting companies and, for US visitors, individuals, only if you allow Analytics. ip-api estimates your location from your IP address. |
| CookieYes | Shows the cookie banner and records your choice. |
| Vercel | Hosts the website. |
| Serves the fonts used inside the HighLevel calendar and form, which shares your IP address with Google. |
If our business is reorganised, merged or sold, personal information may pass to the new owner, who will remain bound by this notice.
Where it is processed
We are based in the United States, and our providers process information mainly in the United States. If you are outside the United States, your information is transferred there. Where the law of your country requires it, such as in the United Kingdom, the European Union or the United Arab Emirates, we rely on contractual safeguards with our providers, including standard contractual clauses, or on your consent.
How long we keep it
- Booking and deck download details: up to two years after our last contact with you, unless you become a client, when the client agreement applies.
- Warm AI visit and identification data: up to twelve months.
- Your cookie choice: up to one year, after which the banner asks again.
- Hosting logs: for the short period our host keeps them for security.
Your choices and rights
Depending on where you live, you may have the right to:
- know what personal information we hold about you and get a copy of it
- have it corrected or deleted
- object to or restrict how we use it, including for direct marketing
- receive it in a portable format
- withdraw consent at any time, without affecting what we did before
- opt out of any sale or sharing of personal information for targeted advertising
- not be treated differently for using these rights
To use any of these rights, email support@scalesystems.io. We may need to confirm your identity first. We will reply within one month, or within 45 days where US state law allows that period, and tell you if we need longer. If we decline your request, you can ask us to reconsider by replying to our decision, and we will tell you the outcome and how to complain.
To change your cookie choice, use the cookie settings link at the bottom of any page. If your browser sends a Global Privacy Control signal, we treat it as a refusal of Analytics. Every email we send about a pilot lets you stop further messages.
If you are in the United Kingdom, you can complain to the Information Commissioner’s Office. If you are in the European Union, you can complain to your local data protection authority. If you are in the United Arab Emirates, you can complain to the UAE Data Office. We would welcome the chance to resolve your concern first.
Security
We use providers with recognised security practices, limit access to the people who need it, and send information over encrypted connections. No method of transmission or storage is completely secure.
Changes to this notice
We will update this notice before we change how we use personal information, and change the date at the top. Where a change needs your consent, we will ask for it.
More detail on cookies and device storage is in the cookie notice.